“To have a name is to be,” said Benoit Mandelbrot, the inventor of fractals. As “sexism” gained a foothold, men’s desire to avoid being labeled “sexist” caused them to modify their treatment of women. Likewise, the desire of perpetrators to avoid being labeled rankist will make them think twice about insulting the dignity of subordinates.
3. Batch your fundraising appeal letters. Send out 150 at a time. Test out different messages, graphs, charts, quotes, pictures, see what works with who. This way you can avoid an appeal letter that bombs.