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10 Shocking Scary Secrets of Working in Fundraising

Scary by Marco Mazzei from Flickr

If you’ve ever had a crazy fundraising job, you need to read this post.

Here’s a secret blog post from October 2009, that I put on my private blog, before I had started Wild Woman Fundraising.com. It was just after I finished a crazy job, and so many things on this list rang true for me.

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Reader Questions: How often should you communicate with your supporters?

I’m realizing that the response rate on our donor appeals is not nearly high enough. But do I compare year over year? Mailing over mailing? Some donors will only respond 1x a year, but if I mail them 3x a year, that will affect my response rate.

I’d really love to learn more about the numbers behind the data so I can do a proper analysis and then perhaps some potential courses of action will become more clear.”

Here’s my answer:

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