Lately I’ve been talking with a few nonprofits, trying to figure out how to get them to expand their thinking around fundraising. A few nonprofits
Gen Y has been accused of a lot of things. Ego-centricity. Being not able to finish things. Needing a trophy for everything.
I disagree with labeling people Gen Y. The challenge with classifying people according to arbitrary periods of time is that you will find that many people, perhaps too many, are exceptions to the rules you’ve laid out for a “generation.”
Do you know what keeps your donors up at night? Do you know how they’ve tried to solve this issue in other ways? Do you
What is your safety net?
Who can help you when the chips are down?
Here are two ways to create your own safety net.
Five things can make people want to give to you, according to Robert Cialdini’s book, Influence. Reciprocation This is also known as the give and
There’s a reason you’ve never seen a full picture of me on here! Yeah, I’ve got a long tail. It’s kind of got a “Puff The Magic Dragon” vibe. But I roll with it.
So, in the spirit of my long tail, here’s what I learned from Chris Anderson’s bestseller The Long Tail, and how this applies to your nonprofit!