And we’re answering MORE fantastic reader questions today! This person we will call Queen B. On 08/24/2012 09:01 PM, Queen B wrote: I would love
I’m realizing that the response rate on our donor appeals is not nearly high enough. But do I compare year over year? Mailing over mailing? Some donors will only respond 1x a year, but if I mail them 3x a year, that will affect my response rate.
I’d really love to learn more about the numbers behind the data so I can do a proper analysis and then perhaps some potential courses of action will become more clear.”
Here’s my answer:
Recently I asked my most fantabulous enewsletter subscribers (if you want to be one, click here) what they wanted to learn more about, because, let’s
Do you want to get answers to these questions?
1) Cold calling on small businesses for donations – does this work? I’m not having much luck.
2) Getting your foot into large major corporations – noone on the board is well connected.
3) Business networking – most of the chamber/professional events I go to have coupon book sellers, etc —
READ THIS POST!
Today we’re going to talk about how to SEND your appeal letter.