Webinar: How to Write a Stunning Direct Mail Package, piece by piece November 5th Webinar
November 5th Webinar 3pm ET, 2pm CT, 1pm MT, 12pm PT Sign Up Here
Learn How to Write Appeal Letters that Help Your Donors Write Your Nonprofit Big Checks
Webinar Description
Do you have trouble getting people to open your nonprofit appeals?
Do you want to learn the tactics of great appeal copywriting that will help people tear open your envelope and GIVE?
Now you can learn how to write a stunning direct mail package, piece by piece.
In this webinar, you’ll learn how to make your appeal letter, step by step, from start to finish. We’ll look at all of the different kinds of envelopes, and which ones have gotten the greatest return. You’ll learn what headers work and why. We’ll look at the top nonprofit mailers in the US and talk about what works best. Have you ever experimented with enclosures? If so, you’ll hear about some controversial enclosures and what REALLY works.
You’ll learn how to create tension in your letter, that urgency that makes people give. What if your board doesn’t like your ideas? This webinar will walk you through how to get around writing by committee, step by step. As a bonus, we’ll also learn how to reactivate donors. AND you’ll also see examples of how to get matching gifts.
Join us on October 3rd & Buy now
You Will Learn:
- What makes a good header on your appeal letter, with lots of real life examples
- What makes the best pictures in your appeal letter?
- How to study the grand controls, the best of the best appeals from around the world
- How to get more people on your mailing list
- What makes a good story for your letter?
- What helps create urgency in your letter?
- What enclosures help lend authority to your nonprofit?
- What should your envelope look like (with lots of successful examples)?
- What makes a good PS, (with even more real life examples!)
- BONUS: What language works to reactivate donors
- BONUS: How can you solicit matching gifts?
Bonus Materials:
4 Sample grand controls to start your swipe file
Checklist of phrases to include in your appeal letter that make people give
Tried and true appeal test to make sure your letter is donor centric
Webinar slides and presenter notes, so you can concentrate fully on the webinar, without having to worry about missing something!
About the presenter:
Taught by Mazarine Treyz, Author of The Wild Woman’s Guide to Fundraising, called one of the top 10 nonprofit books of 2010 by Beth Kanter, author of The Networked Nonprofit, and CEO of Zoetica.
Mazarine has cofounded a nonprofit, fundraised internationally, worked for several national nonprofits, as well as small, local nonprofits. She has raised over $1M for grassroots nonprofits.
Mazarine Treyz created the first fundraising Android Apps to help small shops train volunteers to fundraise. Her fundraising blog currently has over 21,000 monthly readers. She also co-hosts the Small Nonprofit Chat on Twitter.
What People Say About Mazarine’s Appeal letter Webinars:
Your Tons of Money In the Mail webinar gave me many fresh ideas that I would like to incorporate into my upcoming mailings. I plan to review my notes and the supplemental materials provided in order to create an “action plan” for the lessons learned. Thank you!” -Amanda Parker, Grants and Development Manager, OPERA America
“I’ve been trying for years to figure out how to write about our non-profit in a way that moves folks to action. After just one session of your Make Tons of Money in the Mail seminar that I finally got how to do that! Because of the shift in copy inspired by Tons of Money in the Mail, Nourish America is being featured in a special report on Hunger that will be in the Chicago Sun Times along with heavy weights – Feeding America and Meals on Wheels! The editor specifically told me that she was particularly excited about how visceral my copy was and that she’d never seen hunger described like that before!” -Mary Morgan, Nourish America, Ojai, California
“Tons of Money in the Mail gave me TONS of ideas for making our year-end direct mailing more effective. The opportunity for questions and answers was also extremely valuable! Thanks!” —T.J. Holsen, Development Director, Parents as Teachers of Lake County, Inc. Indiana