August 9th, 2012 3pm EDT
Are you worried about your next big event?
Have you ever been at your wits end for finding sponsors?
Are you afraid of what sponsors are thinking?
Do you have a hard time justifying why they should sponsor you, other than “We’re a good cause”?
Whether you’re coordinating a music festival, a nonprofit special event, or even a walk-a-thon, this webinar will help you. How? This webinar will help you start to create the connections for sponsorship. You will learn how to articulate your value to sponsors on paper and in person. You’ll learn how to create your sponsorship proposal, how to nail that sponsorship meeting, and more! You’ll even learn how to create an after-event sponsorship report that shines, AND that helps you get the sponsorship for next year!
We’ll reveal the secrets of what sponsors REALLY want to get out of sponsoring you, based on research from actual sponsors!
After taking this 90 minute webinar, you’ll be able to get inside your sponsors’ heads to figure out how to speak to their needs and create that longer term relationship to sustain your nonprofit for years to come.
Join us on August 9th, 3pm EDT
You Will Learn:
1. How to Get Your Foot In the Door with Sponsors (How to meet them)
2. How to use your website to make your event attractive to sponsors (with lots of real life examples!)
3. What your sponsors are really hungry for
4. Phrases Your Sponsors LOVE to hear
5. Learn when to pitch sponsors! (When your sponsors make budget decisions)
6. What to Bring To Your Sponsorship Meeting
7. How to find and show your demographics
8. 7 key elements of a good sponsorship proposal
9. How to help sponsors measure the impact of sponsorship
10. Best practices for your sponsorship report (with tons of examples!)
11. BONUS: Lots of real world examples of sponsorship reports from the best, including SXSW
12. BONUS #2: New ideas for how to renew sponsors
The following bonus materials are included with this webinar:
1. Sample Sponsorship Letter for you to review
2. Sample Sponsorship Agreement for you to review
3. Sample Sponsorship Contract for you to review
4. Sample Sponsorship Report for You to View
5. Inkind checklist of things to get donated for your event
6. Presentation Slides
7. Presentation Notes
Step-By-Step Live Demonstration:
During this workshop, we will learn how to connect with sponsors on a deeper level. We’ll check out different places to connect with sponsors, how to speak their language, and learn when they make decisions for sponsorship. The skills you will learn in this webinar, AND the bonus materials, can serve you year after year, in all sponsorship situations, whether you’re looking for a sponsor for your music festival, or a sponsor for your walk-a-thon or nonprofit gala.
Presented by Mazarine Treyz:
Mazarine Treyz is the author of the popular Wild Woman’s Guide to Fundraising. Her book was named as one of the Top 10 books of 2010 by Beth Kanter, CEO of Zoetica and author of The Networked Nonprofit. Mazarine has created the first Fundraising Android Apps, co-founded a nonprofit in 2005 AND raised over 1 million dollars for nonprofits. Her blog, http://WildWomanFundraising.com, has over 21,000 monthly readers.
Previous speaking engagements include: The City of Austin, Texas Association for Nonprofit Organizations, Center for Nonprofit Organizations, BigAustin, Texas Business Women’s Association, CharityHowTo.com, The Scleroderma Foundation National Conference, Meals on Wheels National training seminars, and more.
Ms. Treyz has raised over $500,000 in sponsorships for nonprofits, and has taught hundreds of national and international nonprofits how to find new sponsorships since 2011. She has been featured on the Chronicle of Philanthropy’s Fundraising Fundamentals Podcast & on the nationally syndicated radio show, Career Clinic with Maureen Anderson.
Praise For Mazarine’s Sponsorship presentations:
“That was a great session! I didn’t realize I could learn so much in an hour and a half! I am the first person in our organization of 20 years with the title fund developer–a lot of folks are counting on me. All of the resources you shared will be invaluable!” -Linda Parson, Birthing Project USA
“Excellent presentation on sponsorships, helpful, informative, and motivating! -John Panarese, Executive Director, Animal Rescue League of Fall River, MA”
“We are a grassroots organization doing our fifth fundraising event next year. Mazarine’s sponsorship workshop helped us brainstorm who to approach and lots of ways to convince them to sponsor us! Tremendous value. If you’re looking for sponsors, take this course!” -Denise Hawkinson, Ph.D., Board member, Post-Partum Health Alliance, CA
“I was highly impressed with Mazarine’s sponsorship workshop. She provides practical advice and pertinent information on best practices, how-to strategies and many new and different places to look for sponsors. Great for anyone, novice to expert.” -Karrie Groves Riemer, Operation Sack Lunch, Seattle, WA
“This sponsorship workshop helped me ‘think big’ for a big event. Great resources, fresh ideas and lots of energy. Thank you!” -Leigh Crow, Director, Resource Development, United Way of Forsyth County, Georgia
“Mazarine’s sponsorship workshop provided me with valuable information and some creative new ideas that I will put into practice immediately! So much to think about! -Sue Ann Lynes, Executive Assistant/Corporate Membership, Soil and Water Conservation Society, Iowa
“I learned so much from Mazarine’s Sponsorships Workshop! I have already put some of her tips into place with great success! It’s definitely a valuable presentation.” -Colleen Payne, Executive Director, Spina Bifida Association of Kentucky
“Mazarine gave me TONS of ideas of where to look for sponsorships, we are gonna make SO MUCH MONEY!”-Mary Morton, Communications and Program Director, Nourish America, Ojai, California