I just found the Atlas of Giving, thanks to Simone Joyeaux.
The Atlas of Giving is different than Giving USA in that it gives you PREDICTIONS when your fundraising is most likely to do well. It tells you when you can expect the best results, and when you should hold back.
Really. Isn’t this exciting?
Here are some highlights of the Atlas of Giving report for December 2011.
1. Giving was up in 2011, and you can expect it to be up again in 2012 because
- The DOW is up
- Consumer confidence is up
- Unemployment is trending downward
- Consumer borrowing increased
- CEO confidence is up
- Winter weather was nonexistent in much of the US, so people didn’t have huge heating bills. (I swear I am not making this up)
2. The Good and the Bad: Fundraising results will go up in Alaska, but down in Illnois, New York, Pennsylvania, Florida and California.
3. April is the cruelest month:
Apparently April is going to be a slump month this 2012, so don’t try to do your appeal or an event in April. Do it in March or May instead. (Unless you’re fundraising for the arts or the environment. Then go nuts!)
4. Religious giving is now lagging behind other sectors, which is shocking, usually they do the best! So, if you’re fundraising for a religious or spiritual institution, try doing direct mail, e-appeals, etc and bust out of your business as usual thing.
5. September should be an exceptional month for fundraising, so try to plan your events and appeals for then.
Those are the main things I got from the report.
What did YOU get out of it?
Are you as excited as I am about the possibility of being able to do a broad sweep and make predictions based on what’s come before?