Comments on: Is your nonprofit stifling you? http://www.wildwomanfundraising.com/nonprofit-workplace-stifling/ Jumpstart your fundraising today! Thu, 09 Sep 2010 00:00:49 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: admin http://www.wildwomanfundraising.com/nonprofit-workplace-stifling/#comment-45 admin Mon, 01 Mar 2010 17:46:11 +0000 http://www.wildwomanfundraising.com/?p=791#comment-45 Fascinating! I have never heard of Gen Jones. I will certainly look this up. I disagree that Gen Y starts in 1979. I think it starts in 1978. But this is niggling. What are the particular characteristics of Gen Jones? What sets them apart? Fascinating! I have never heard of Gen Jones. I will certainly look this up. I disagree that Gen Y starts in 1979. I think it starts in 1978. But this is niggling.

What are the particular characteristics of Gen Jones? What sets them apart?

]]> By: TFR577 http://www.wildwomanfundraising.com/nonprofit-workplace-stifling/#comment-44 TFR577 Mon, 01 Mar 2010 14:27:13 +0000 http://www.wildwomanfundraising.com/?p=791#comment-44 Interesting blog, Mazarine, but it’s missing an important part of the equation: Generation Jones (between the Boomers and Generation X). GenJonesers, given their large size and depp pockets, are particularly important to fundraising. Google Generation Jones, and you’ll see it’s gotten lots of media attention, and many top commentators from many top publications and networks (Washington Post, Time magazine, NBC, Newsweek, ABC, etc.) now specifically use this term. In fact, the Associated Press' annual Trend Report chose the Rise of Generation Jones as the #1 trend of 2009. Here's a page with a good overview of recent media interest in GenJones: http://generationjones.com/2009latest.html It is important to distinguish between the post-WWII demographic boom in births vs. the cultural generations born during that era. Generations are a function of the common formative experiences of its members, not the fertility rates of its parents. And most analysts now see generations as getting shorter (usually 10-15 years now), partly because of the acceleration of culture. Many experts now believe it breaks down more or less this way: DEMOGRAPHIC boom in babies: 1946-1964 Baby Boom GENERATION: 1942-1953 Generation Jones: 1954-1965 Generation X: 1966-1978 Generation Y/Millennials: 1979-1993 Interesting blog, Mazarine, but it’s missing an important part of the equation: Generation Jones (between the Boomers and Generation X). GenJonesers, given their large size and depp pockets, are particularly important to fundraising.

Google Generation Jones, and you’ll see it’s gotten lots of media attention, and many top commentators from many top publications and networks (Washington Post, Time magazine, NBC, Newsweek, ABC, etc.) now specifically use this term. In fact, the Associated Press’ annual Trend Report chose the Rise of Generation Jones as the #1 trend of 2009. Here’s a page with a good overview of recent media interest in GenJones: http://generationjones.com/2009latest.html

It is important to distinguish between the post-WWII demographic boom in births vs. the cultural generations born during that era. Generations are a function of the common formative experiences of its members, not the fertility rates of its parents. And most analysts now see generations as getting shorter (usually 10-15 years now), partly because of the acceleration of culture. Many experts now believe it breaks down more or less this way:

DEMOGRAPHIC boom in babies: 1946-1964
Baby Boom GENERATION: 1942-1953
Generation Jones: 1954-1965
Generation X: 1966-1978
Generation Y/Millennials: 1979-1993

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