Mazarine's Toolbox of Ten Useful Internet Marketing Things
Picture by Austin ampersand Zak on Flickr.
I have been having some wonderful conversations lately with Mimi Meyer and Sue Thornton from the Nonprofit Job Club meeting I presented at last week. They helped me realize that there are a few tools that I use that others might find useful, and that some people don’t know about.
So, without further ado, peek inside my toolbox!
1. Do you hate internet ads? Me too. Get the Stylish Addons for Firefox, you can take the ads out of Gmail, Google, Yahoo, Facebook, etc. Also, get Ad Block Plus for Firefox too. All free.
2. Hootsuite. Helps you schedule your tweets for twitter, linkedin, etc, It gives you metrics to figure out which tweets are the most popular. It can help limit your time on Twitter, if, like me, you have a tendency to get addicted to social networking.
3. Making lists in Twitter will save you a lot of time, and help people understand how you see them, too. Apparently I am a “funder” according to the Young Nonprofit Professionals Network, probably because I’m WildWoman “Fund” on Twitter. Let it be known, I am NOT giving out money, please, please, back away with the grant applications, VERY SLOWLY. Okay. Thank you.
4. Goodbye Buddy! Track your people who have stopped following you on Twitter. You can also find a job on twitter here.
5. FFFFOUND.com. This is the source of much of my graphic design inspiration. This can make your nonprofit marketing SPARKLE. Highly recommended. You never know what you’re going to find. For a preview, just look at my Enjoysthin.gs feed to the left.
6. The more Twitter people you follow, the more will follow you, and you can build your audience and become a resource. How do you find people to follow on Twitter? Easy way is to find someone you admire on there, such as Amy Sample Ward, Beth Kanter, or Dan Pallotta, and see who THEY are following. Then follow them. Also, type in a treasured publication into the search bar. So if you’re a foodie, type in “Epicurious” or perhaps you’re a lefty, and you’ll type “MotherJones” instead.
7. SEOBook.com. It’s free, and very useful to scope out the competition, and what others can find out about you too. You can see how many incoming links a site has, if it’s listed in the DMOZ directory, what kind of keywords its running, and how much that costs, so if you are a small charity in England focused on eldercare, for instance, and you want to learn how to market your nonprofit better, you could download the SEOBook toolbar and see what the most successful eldercare websites are using for keywords. This will save you a lot of trial and error.
8. Comment on 10 blogs per night. Just do it. Leave a thoughtful comment. Link back to your site. And you’ll get bloggers interested in your nonprofit. And then they might write a blog post about what you do, if you ask nicely. And there you go, free marketing for you.
9. Google WonderWheel. Yeah, do a search for your nonprofit, then click “Show Options” Scroll down, see that “WonderWheel”? Click it. This will show you when people are searching for your keywords, and how many people are searching. Quintura.com is another way to look this up.
10. Bing’s Farecast Okay, this is not strictly related to marketing but it’s going to save you money, which will then leave you more money to buy marketing with, so I’m tossing it in. See when to buy airline tickets, when fares are going up and down. It’s how I flew, roundtrip, from Austin to Portland for under $250.
Bonus: Do you know where you get the majority of your traffic to your nonprofit website? And if not, why not? Contract with a web developer to get stats that you can easily understand.
What’s in YOUR internet marketing toolbox? Did I miss something important? Leave a comment!
Follow Wild Woman Fundraising on Twitter! Because you’ll get more resources every day!
May 20th, 2010 at 9:48 am
[...] This post was mentioned on Twitter by Kathi Apostolidis and Mazarine , Mazarine . Mazarine said: What's in YOUR internet marketing toolbox? http://www.wildwomanfundraising.com/mazarines-toolbox-ten-internet-marketing [...]
May 20th, 2010 at 5:33 pm
I can’t say enough how much I agree with #8. As someone who blogged, there is no better way to make personal connections with people and bring them to your cause or your business than by being a meaningful contributor to their discussion. Of course, the word MEANINGFUL is so important. Stopping by and saying “hey. i checked out your blog now look at what i can sell you” isn’t exactly going to help you out!
June 24th, 2010 at 2:57 am
[...] presents Wild Woman Fundraising Mazarine’s Toolbox of Ten Useful Internet Marketing Things – Wild Woman F… posted at Wild Woman Fundraising, saying, “This can help you get a lot of hits on your [...]