Fundraising Calculator says: In 2008, nearly 80% of the gifts raised in the United States was raised from individuals. This was over $250 BILLION dollars, raised in the worst recession in recent memory, with only a 5.7% decrease in giving from 2007. Many of these gifts were major gifts, raised in person.
The quickest and easiest way to ask people for money is to ask them face to face. This has a 50% success rate. This is by far the best way to make fundraising targets.
All statistics from Giving USA Foundation