Direct Mail

How much return will you get on direct mail?

How much return will you get on direct mail?

Fundraising Calculator says: You have about a 2% success rate with direct mail. So if your average gift is $100, and your goal is to get $4,000 from 40 donors, you need to send out 2,000 letters.

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This entry was posted on Wednesday, December 2nd, 2009 at 7:14 pm and is filed under Appeals, Fundraising, Measuring Effectiveness. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.