Archive for the ‘Uncategorized’ Category

How To Check Out: Reading the magazine covers in the grocery line

December 20th, 2011Posted by Mazarine

Vogue: Using native people like props for fashion shoots

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Presenting 10 Imaginary Nonprofit Blogs

December 1st, 2011Posted by Mazarine

Head-Desk Bad Boss Day 3. HeadDesk-Nonprofit Management Stories: When your boss had to have sex not just with your volunteer coordinator, but also with your board chair, this is where you go.

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NEW: How to get people to open your end-of-year appeal and GIVE

November 28th, 2011Posted by Mazarine

Today I was sitting in the car with my friend Steve, doing errands. We passed a giant dinosaur wearing a giant pink bra. He said, “Look at Breast Cancer. Everyone cares about that.” And I said, “Yes, that’s true.” And he said, “But look at Testicular Cancer, people don’t care about that!” and I said, [...]

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SLIDESHOW: These tips will help you raise more money online

November 25th, 2011Posted by Mazarine

Integrated Marketing – Overman View more presentations from Eric Overman From Eric Overman’s NTEN 2010 presentation I really liked the stats showing how online giving is up, boomer giving is up and the silent generation giving is down. We’ve got a lot to learn from this! And if you want to learn the next steps [...]

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Thank You Notes Are So Last Century Mom!

November 22nd, 2011Posted by Mazarine

  Let me tell you a story. My great aunt lives in a retirement community and remembers everyones’ birthdays, and always has a kind word to say to everyone, even though life has dealt her some pretty harsh blows. She has a debilitating disease which has made it impossible for her to ever learn to [...]

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Come on Mary, Don’t Fear The Phone-A-Thon

November 1st, 2011Posted by Mazarine

Michael Kaiser-Nyman knows Phone-a-thons

People talk to each other – it’s how we’ve interacted with each other for millions of years, and, no matter how popular Facebook gets, spoken word will always be the most personal way to communicate.

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Sometimes you have to step away from your desk

October 21st, 2011Posted by Mazarine

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Have you ever gone to a sales pitch disguised as workshop?

October 20th, 2011Posted by Mazarine

Constant Contact Sucks Workshops are Sales Pitches

You know what I hate?

Sales pitches disguised as workshops. It’s sneaky. It’s slimy. You’ve paid good money to be at an event, and now you’re getting a sales pitch instead of information you can use.

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Do you use The Ladder of Engagement in your organization?

October 13th, 2011Posted by Mazarine

From Beth Kanter’s blog What is the ladder of engagement? Footprint: The reach of their activities, both online and offline Engagement: Readers engage with their content Individual Behavior Change: Impact on users behaviors, purchase decisions, and daily lives that are in line with sustainability Societal Change: Impact on society, policy discussions, and conversations that advance [...]

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VIDEO: How can you recognize propaganda?

October 10th, 2011Posted by Mazarine

With the new election cycle coming up, it might be useful for you to note some of the techniques of propaganda. What are the techniques of propaganda? Glittering Generalities Transfer Name calling Card Stacking Testimonials Plain Folks Band Wagon Want to understand what they mean? Watch this video from 1950. Now, when you see propaganda, [...]

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