Archive for the ‘ Nonprofit Downturn ’ Category
Useful Marketing Questions from the Social Media Bible
I’ve been reading this big silver book, the Social Media Bible, and it really has a comprehensive list of how you can market your business (or nonprofit) through social media. If you are in charge of or collaborate with nonprofit marketing at your organization, ask yourself these simple questions. How do we communicate? How do [...]
Changing Your Language, Changing Your Life
Whether you’re working to rescue animals or simply to improve the world, there’s a vocabulary around what you do.
There’s a measure of educating the community in nonprofit, charity and cause related marketing. You tell people what you do, and you tell them why they should care. But have you ever thought about going further, and starting a movement, educating an entire group about the ideas behind what you do?
Isn’t it time we started to talk among ourselves about the ideas that make us get up and go to work every day?
Teaching other people how to fundraise
Are you the lone development person, or even part of a small team? What is one of your biggest problems? If you answered “Capacity” I think you’d be right. How can you build your capacity to raise more money? Well, you can’t put more hours in the day, and you can’t hire more people. Budgets [...]
20 Money Saving Tips for Fundraisers
3. Batch your fundraising appeal letters. Send out 150 at a time. Test out different messages, graphs, charts, quotes, pictures, see what works with who. This way you can avoid an appeal letter that bombs.
How can you build trust in your nonprofit?
“RICHARD WILKINSON: (With a large wage gap) almost everything gets worse: homicide rates, how kids get on at school, math and literacy scores, teenage birth rates, obesity. Mental illness is worse, how much people feel they can trust others, the size of prison populations, what proportion of the population are locked up, measures of social cohesion, how much people are involved in community life. Everything seems to get worse.
BILL MOYERS: Levels of trust among people are affected by the distribution of income?
RICHARD WILKINSON: I think it’s something that people have had an intuition about for centuries. They have often regarded inequality as divisive and socially corrosive. And our data shows that this intuition is much truer than any of us ever realized. We choose our friends from amongst our equals. People don’t feel so at ease with people who are much better off.
BILL MOYERS: Inequality makes strangers of us?
KATE PICKETT: That’s right. At one point, we wanted to call our book, “Inequality: The Enemy Between Us” because in a more unequal society, the social distances get stretched out between us. As the hierarchy gets steeper, social distances are greater, and it’s harder to trust.
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