Wild Woman Fundraising

What is the Long Tail?

It’s a book by Chris Anderson, who talks about the internet’s ability to keep a product going long after it should have stopped selling. The Long Tail means that there are no masses, but lots of people with very specific sets of niches and interests. Mr. Anderson looks at the business models of Zappos, Amazon, Ebay, Apple, Google, and other top American companies, and tries to decipher how they keep up with the changing pace of the business world and the internet markets.

This can apply to your charity, and I’m going to tell you how after the jump.

I’m taking the 7 link challenge from Darren Rouse at ProBlogger! 1. Your first post – Gosh… my first post ever, I think was back in 1999 on Diaryland. I’m not going to embarrass myself now by posting it! I’ll give you the first post here (What is Fundraising?) instead. 2. A post you enjoyed [...]

Part one of an interview with Amy Sample Ward