Archive for the ‘ Web 2.0 ’ Category

 

The Power of One Story

Thursday, September 2nd, 2010 | Read full article | 1 Comment

Fitted with high-tech legs, Scout Bassett, at left, and Sarah Reinertsen run together on a track.  Photograph courtesy Challenged Athletes Foundation

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Who do you think you’re talking to? Managing Gen Y

Wednesday, September 1st, 2010 | Read full article | 2 Comments

Gen Y has been accused of a lot of things. Ego-centricity. Being not able to finish things. Needing a trophy for everything.

I disagree with labeling people Gen Y. The challenge with classifying people according to arbitrary periods of time is that you will find that many people, perhaps too many, are exceptions to the rules you’ve laid out for a “generation.”

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Five Things That You Can Learn from “The Long Tail” for Marketing Your Nonprofit

Tuesday, August 17th, 2010 | Read full article | 2 Comments

What is the Long Tail?

It’s a book by Chris Anderson, who talks about the internet’s ability to keep a product going long after it should have stopped selling. The Long Tail means that there are no masses, but lots of people with very specific sets of niches and interests. Mr. Anderson looks at the business models of Zappos, Amazon, Ebay, Apple, Google, and other top American companies, and tries to decipher how they keep up with the changing pace of the business world and the internet markets.

This can apply to your charity, and I’m going to tell you how after the jump.

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Come on out and meet me at the 501 Tech Club on August 16th!

Monday, August 16th, 2010 | Read full article | 1 Comment

I have a terrible confession: Even though I was active in the 501 tech club in Portland, I’ve never been to the 501 tech club in Austin! But all of that is about to change! This week, in fact, today, I’m going to be attending the 501 tech club in Austin! Who knows what I’ll [...]

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Are you the Queen of the Neighborhood?

Friday, July 30th, 2010 | Read full article | No Comments

Have you ever heard the song Rebel Girl by Bikini Kill? It goes like this: Rebel Girl! Rebel Girl! Rebel Girl you are the queen of my world! I wanna take you home I wanna try on your clothes When she talks I hear the revolution When she walks the revolution’s coming! That girl thinks [...]

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Fun and Forgotten Gems from ProBlogger’s Challenge!

Sunday, July 25th, 2010 | Read full article | No Comments

I’m taking the 7 link challenge from Darren Rouse at ProBlogger! 1. Your first post – Gosh… my first post ever, I think was back in 1999 on Diaryland. I’m not going to embarrass myself now by posting it! I’ll give you the first post here (What is Fundraising?) instead. 2. A post you enjoyed [...]

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Did you choose Red Cross, Yele, or Doctors Without Borders?

Saturday, February 6th, 2010 | Read full article | No Comments

So remember, donors, when giving, do what Aretha Franklin says, and THINK.

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