Archive for the ‘ Marketing ’ Category
Have you ever been fired? Was that awesome, or what?
Here’s some advice from Dr. Bernadine Healy, former President of the American Red Cross, who raised over $3 BILLION dollars for them before being fired. She did all of this, mind you, with a brain tumor.
“Life isn’t a straight upward trajectory, but I think you will win more than you lose if you stand for something.”
How can your nonprofit knowledge become your brand? Free E-book
Are you afraid you might lose your job? Are you secretly hoping you might lose your job? What if it happens? Who are you online? How can you control what people find out about you online? Why would anyone care what you think? Have you studied the nonprofit and charity and philanthropy sectors? Have you [...]
Only the Super-Rich Can Save Us!
I’ve been reading Naomi Klein’s “No Logo.” The tagline is: “Taking Aim at Brand Bullies.” Naomi Klein shows how big business has systemically hollowed out the American middle class, ruthlessly slashing salaries, people, prices, until all that is left is a demoralized workforce and people on food stamps with no safety net. This happens in [...]
A Meeting of the Mind behind 501derful.com
David J. Neff hooked me up with what’s going down! Check it!
Item!
The 501 Tech Club!
Meets 3rd Mondays in Austin!
Date: Monday, June 21st, 2010
Time: 5:30pm – 7:00pm
Location: Austin Free-Net in the DeWitty Ctr
2209 Rosewood Ave Austin, TX 78702
Get creative with marketing your nonprofit through social media
It’s hard to find money for marketing. So you have to get creative. Check out these cheap or free ways to maximize your marketing presence. RESOURCES: Why have a feed reader? To keep track of what people are saying about your cause, your cause news and other news. You can also create a feed directly [...]
Useful Marketing Questions from the Social Media Bible
I’ve been reading this big silver book, the Social Media Bible, and it really has a comprehensive list of how you can market your business (or nonprofit) through social media. If you are in charge of or collaborate with nonprofit marketing at your organization, ask yourself these simple questions. How do we communicate? How do [...]
Changing Your Language, Changing Your Life
Whether you’re working to rescue animals or simply to improve the world, there’s a vocabulary around what you do.
There’s a measure of educating the community in nonprofit, charity and cause related marketing. You tell people what you do, and you tell them why they should care. But have you ever thought about going further, and starting a movement, educating an entire group about the ideas behind what you do?
Isn’t it time we started to talk among ourselves about the ideas that make us get up and go to work every day?
Your nonprofit marketing and BPGlobalPR
Their reprehensible behavior that caused this disaster means that humorists everywhere are having a field day with their name. And this includes twitter. A twitter account that’s getting a lot of attention lately is @BPGlobalPR. They have 99,000 followers, and the spill happened less than 2 months ago. They are making t-shirts, and all donations are going to Healthy Gulf.org. What can we, as nonprofit marketers, learn from the success of BPGlobalPR?
Your Massive Fundraising Resource List
Here’s my resource list! I would like to keep it growing! Can you comment at the bottom with your favorite twitter friends, blogs, books, or other resources? Twitter If you’re looking for people to follow, may I suggest: @wildwomanfund/funders (This is a list: I followed all of the top 100 foundations on Foundation Center, now [...]
Mazarine's Toolbox of Ten Useful Internet Marketing Things
7. SEOBook.com. It’s free, and very useful to scope out the competition, and what others can find out about you too.
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