Archive for the ‘Marketing’ Category

Will You Look Back With Me on 2011?

December 28th, 2011Posted by Mazarine

So last year I did a post about looking back, thinking about what has happened, taking stock, and reflecting. This year I ask you to join me in reflecting back on what this year has brought for you. Ask yourself these questions: What’s the big idea of this year? What am I most proud of [...]

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5 Tips for Nonprofit Blogging Success

November 30th, 2011Posted by Mazarine

Well, I never thought when I started blogging in 1999 that it would be anything but a hobby to keep people on track with my various movements in foreign lands. But since that time, blogging has become a business and I’m happy to say that it is also my business now. And how did I [...]

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Have you ever bought an auction “vacation package”?

November 9th, 2011Posted by Mazarine

Then Guy Debord has something to say to you.

“In its most advanced sectors, a highly concentrated capitalism has begun selling “fully equipped” blocks of time, each of which is a complete commodity combining a variety of other commodities. This is the logic behind the appearance, within an expanding economy of “services” and leisure activities, of the “all-inclusive” purchase of spectacular forms of housing, of collective pseudo-travel, of participation in cultural consumption and even of sociability itself, in the form of “exciting conversations.” “meetings with celebrities” and suchlike. Spectacular commodities of this type could obviously not exist were it not for the increasing impoverishment of the realities they parody. And, not surprisingly, they are also paradigmatic of modern sales techniques in that they may be bought on credit.”

So, have you ever been to Disney world? Have you been to a Disney “timeshare”? Me TOO.

It was a completely artificial experience. It made me want to seek out nature, and the dark, and something more real.

If you have been similarly dissatisfied with Disney and its sanitized backward-looking version of life, perhaps you might enjoy this video.

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Interview: How can you start fundraising from nothing?

November 7th, 2011Posted by Mazarine

Mazarine Treyz Interview on Nonprofit Marketing Zone

Ever wanted to learn how to start fundraising?

Need some tips on where to start getting more website traffic for your nonprofit?

Read this interview.

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New Website Design! What do you think?

October 3rd, 2011Posted by Mazarine

So last summer, around July 4th, I built a new website with the help of Aries Labs. It was fun to put little organic touches in it, like pretending it was a wooden desk, adding a cup of ice tea, which I was pretty addicted to last summer, adding a pen, adding my book, and [...]

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Is your blog like a hungry printing press, waiting to be fed? What to do?

September 12th, 2011Posted by Mazarine

Is your blog a printing press

“…The press had to be fed. It was waiting there now. You worked hard, you fed it, and it was still just as hungry an hour later…” -The Truth, by Terry Pratchett

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Book Giveaway: Cause Marketing for Dummies

August 15th, 2011Posted by Mazarine

I’ll be honest, before I picked up this book my interest in Cause marketing was pretty much zero. But this book got me excited, thinking about possibilities for some organizations I’m currently doing work for.

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How do you create a media empire for your nonprofit?

August 9th, 2011Posted by Mazarine

People Magazine Most Beautiful people: Social Worker

People Magazine Most Beautiful Social Workers


Tell me a story of a nonprofit social worker that brought you to tears from mainstream media.

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Want to be an Annual Report JEDI? Free Ebook Download

June 30th, 2011Posted by Mazarine

Here are some helpful tips that I’ve gathered through the years on how NOT to create an annual report. 1. Make it over 20 pages, and an extremely hi-resolution pdf. Yep. the longer, the better, really. 2. No graphics on the cover, just a blue field. 3. Make the cover have boring stock art. 4. [...]

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Do you work for a nonprofit hospital? How are you doing social media?

April 28th, 2011Posted by Mazarine

I want to tell you about something completely incredible that happened last night. I put this simple message out on Twitter: “Hey Twitter, can you help me out? I am looking for small rural clinics and hospitals using social media.” The response was instant and tremendous, because @TweetSmarter picked up my question and retweeted it [...]

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