Archive for the ‘ Corporate donations ’ Category
CSR=Look at the shiny thing while we trash your world!
“Yes, we disabled the alarms on the Deepwater Horizon. Oh, like you’ve never hit the snooze button? http://ow.ly/2fQ6x” 1:57 PM Jul 23rd @BPGlobalPR Today British Petroleum announced a new CEO, Robert Dudley, an American, meant to appease the millions of Americans without livelihoods now, and the millions of environmental activists up in arms about the [...]
Useful Marketing Questions from the Social Media Bible
I’ve been reading this big silver book, the Social Media Bible, and it really has a comprehensive list of how you can market your business (or nonprofit) through social media. If you are in charge of or collaborate with nonprofit marketing at your organization, ask yourself these simple questions. How do we communicate? How do [...]
Your nonprofit marketing and BPGlobalPR
Their reprehensible behavior that caused this disaster means that humorists everywhere are having a field day with their name. And this includes twitter. A twitter account that’s getting a lot of attention lately is @BPGlobalPR. They have 99,000 followers, and the spill happened less than 2 months ago. They are making t-shirts, and all donations are going to Healthy Gulf.org. What can we, as nonprofit marketers, learn from the success of BPGlobalPR?
20 Money Saving Tips for Fundraisers
3. Batch your fundraising appeal letters. Send out 150 at a time. Test out different messages, graphs, charts, quotes, pictures, see what works with who. This way you can avoid an appeal letter that bombs.
Myth of the Naked African Child: When Your Donations Hurt
One thing I learned when I was volunteering at nonprofits overseas is that people don’t necessarily need what you think they need.
Who do you need on your board and how can you get them there?
If your nonprofit is new, making a tiny amount of money with events, or has a disengaged board, it might be time to get new board members. Where do you find them? You want people high up in a corporation, so that they can approve thousands to sponsor your event, or a year-end gift to [...]
Greenwashing, Whitewashing, now PINKWASHING?
Cause marketing. It’s why corporations give to your cause. You think that maybe they really believe that you’re making a difference and want to help?
Think again.
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