YOU can change the world through fundraising
I just found the Atlas of Giving, thanks to Simone Joyeaux. The Atlas of Giving is different than Giving USA in that it gives you PREDICTIONS when your fundraising is most likely to do well. It tells you when you can expect the best results, and when you should hold back. Really. Isn’t this exciting? [...]
The key point is that the fundamentals of good direct mail copywriting hold true no matter where you are: understand your donor, craft appeals that make your donor the hero, and connect your donor with your beneficiary.
-Jules Brown
Fundraising Android App
Do you have an Android phone, and do you fundraise for a cause?
Perhaps you would like this app?
Recently I was leading a webinar for CharityHowTo called “Tons of Money in the Mail” and a person asked this question:
“What should we include in our direct mail? Would a sticky note or brochure dramatically increase or decrease our money raised via appeals?”
“The easier it is for people to understand, the better it is, I think. If you can capture something that you feel is real and express it in a way that a lot of people can understand, that’s rare and there’s something about that that makes a piece have a certain kind of life. And if it enters into popular culture and it’s not just about popular culture, then from a writer’s point of view, that’s a satisfying achievement. ” -Paul Simon
“I have to penetrate this chattering and this meaningless debate that is occupying most of my attention. I have to come up with some one thing that really speaks to my deepest interest. Otherwise I nod off in one way or another. So to find that urgent…(thing) takes a lot of version and a lot of work and a lot of sweat.” -Leonard Cohen
I have the pleasure of introducing a new guest post by Mary Cahalane. I met her recently on Twitter and learned more about her insight on Pamela Grow’s newsletter. I just loved what she had to say, so I asked her to guest post for me, here. Mary, you rock. Mary Cahalane is currently development [...]
This last week, Katya Anderson wrote about the numbing of our compassion when we have heard lots of statistics and lots of stories. I was just reading about this trend in “Half the Sky” and it frankly shocked me, that people could care less and less about greater quantities of people, the more stories that [...]
Recently, a fabulous newsletter subscriber from Tasmania wrote to me, (Hi Carmen!) and asked me how she could improve her direct mail results. To this I say, everyone has a different key to unlock their hearts. Phil Cubeta, a teacher of philanthropy at American University in Pennsylvania, asks donors, “Aside from your family, what do [...]
