YOU can change the world through fundraising
If you’re like most people, you get most of your inspiration from people who are quietly changing the world each and every day.
I just found the Atlas of Giving, thanks to Simone Joyeaux. The Atlas of Giving is different than Giving USA in that it gives you PREDICTIONS when your fundraising is most likely to do well. It tells you when you can expect the best results, and when you should hold back. Really. Isn’t this exciting? [...]
The key point is that the fundamentals of good direct mail copywriting hold true no matter where you are: understand your donor, craft appeals that make your donor the hero, and connect your donor with your beneficiary.
-Jules Brown
Have you ever had a funder pull out of a sponsorship or grantmaking deal because of your association with a revolutionary movement or because of something a person at your nonprofit said about them?
Do YOU find it horrifying that an AmeriCorps VISTA might make $16,000 per year, or just minimum wage, while the CEO of Goldman Sachs makes $16,000 per HOUR?
Did you hear Goldman pulled out of a fundraiser after learning it honored Occupy Wall Street?
Apparently, the revolution will NOT be funded.
Fundraising Android App
Do you have an Android phone, and do you fundraise for a cause?
Perhaps you would like this app?
I’ll be honest, before I picked up this book my interest in Cause marketing was pretty much zero. But this book got me excited, thinking about possibilities for some organizations I’m currently doing work for.
Recently I was leading a webinar for CharityHowTo called “Tons of Money in the Mail” and a person asked this question:
“What should we include in our direct mail? Would a sticky note or brochure dramatically increase or decrease our money raised via appeals?”
Here are some helpful tips that I’ve gathered through the years on how NOT to create an annual report. 1. Make it over 20 pages, and an extremely hi-resolution pdf. Yep. the longer, the better, really. 2. No graphics on the cover, just a blue field. 3. Make the cover have boring stock art. 4. [...]
