A tale of two cities (in your appeal letter)
Archive for the ‘Book’ Category
How to write a story for an appeal letter
People usually dread getting appeal letters. They want to trash them. But every once in awhile, someone opens one. And then you’ve got a chance. You might get them to read past the first paragraph. And possibly, do more than glance at the picture.
Imagine if people looked forward to getting your appeal letter. Imagine if they were excited to get your grant proposal!
A Confidential Letter to the Overworked, Underpaid Fundraising Professional
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Why do people at work treat me this way?
Maybe we’re mercenaries. Maybe we’re interlopers in the “pure” world of program services. Maybe we’re a salesperson, to be treated with disdain. Or maybe we’re a mysterious money bag, to be treated with awe and a little fear. I’ve seen all of these responses and more, when I go in to work at nonprofits.
We often make more than program staff. And of course, they feel resentful about that.
We, in turn, feel resentful if senior leadership do not fundraise enough, and we are not being paid to raise all or most of the money.
How to get tons more traffic for your nonprofit blog
When I first started blogging to build an audience for my book, I read Yaro Starak’s blog. He said that the way he got tons of website visitors and built up his traffic was by commenting on 10 blogs per night. So in 2010, that is what I did. I got tons of traffic and [...]
What’s Wrong With Reaching Out to Bloggers?
At first, i was all excited about big data, nonprofits and social media! Utopia! We’re going to jump over those gatekeepers and get our nonprofits the media they deserve!
But then?
