Look! Anatomy of an Effective Annual Appeal

3 comments on this post.
  1. Tanya Cothran:

    I am so interested in what you write about 750words. I already signed up on the website, how can I analyze the mood of my writing? I can’t seem to find that function. I try to keep my solicitation letters focused on positive results of our micro-grants. Thanks!
    Tanya Cothran recently posted..Five Reasons to Give to SIA this Christmas

  2. Mazarine:

    Hi Tanya!

    Here’s what you do. After you’ve got your 750 words in there, you can click onto the word count, which will have turned green, and then it will show you graphs like the examples above, automatically analyzing your solicitation letters. I’d be happy to walk you through it on skype sometime, and share my screen with you. Let me know! My email is info at wildwomanfundraising.com.

    Peace,

    Mazarine

  3. Tanya Cothran:

    Hi Mazarine,

    Thanks! That worked. I put in my last solicitation letter and found that I was “mostly feeling” self-important and happy, and I was “most concerned” about money and religion. I guess that makes sense since it was a solicitation letter and our programs are mostly about building economic stability in rural communities in Africa. Also, we are faith-based, so that’s where religion comes in. I’ll have to think more about the self-important finding. Thanks again for sharing that cool tool.

    Best,
    Tanya

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